Introduction: Present age is called the age of information.And mass media are the powerful and the most effective instruments of spreading or sharing information.With the advancement of digital technology,mass media have become a powerful and quick means of communication,of broadcasting news and views,of disseminating ideas and massages and making information available anywhere in the world.
Definition of mass media: The means of communicating news and information is termed as mass media.Mass media is classified in two categories.one is print media and another is electronic media.Print media include newspaper,magazines,journals and other printed materials,while electronic media included radio,television,satellite channels,internet,cinema etc.
Importance of mass media: Media is called the public forum or people’s parliament.Media play the role of bridge between government and general people in times of different national need.Media do not simply provide people with information,news and ideas but also raise various issue on socio-econo-political matters.They also form consciousness and public opinions in different problems and issues.People express their opinions.Through media various formats of programmes like talk show,street show,documentary,live reporting,video articles,editorials on different local and global ussues are broadcast and published.Media keeps us dated about what is happening around the world.Media focus on various social evils,polotical or economic crisises and guide people through them.Today right to information is recognized as one of of the fundamental rights of people,and media ensure this right.
Influence of mass media: In today’s world of globalization,the impact and influence of mass media is more than ever and all pervasive.Media affect the influence almost all aspects of our life.Mass media have profound influence on people’s thinking,sentiment,sensibilities and their mode of reactions.Thus,media can direct people to both constructive and destructive purposes.If the power of media is used positively it can do good to society and a country.But if the power in mishandled or misused for any vested-interest by any quarter or by nay propaganda party then it can causes great harm,anarchy and confusion in society and in state.Media are so influential and powerful that people instantly believe what they hear or watch on media.That is why famous Canadian theorist and media critic Marshall Macluhan said that “Media is the message”
Conclusion: Mass media play an important role in today’s world of communication and information.It is upto us to draw benefit or harm from media to evaluate and judge the message of media.We need to be careful about dealing with mass media.Considering the far-reaching influence,concerned authorities should use them for the greater benefit of mankind.